More than 500 exhibitors from over 40 nations were represented at the MOW in Bad Salzuflen (NRW), the largest B2B trade fair for the European furniture market, from September 18th to 22nd, 2022. The five-day trade fair spectacle took place just 15 kilometers as the crow flies from our production facility in Detmold, at which Metallbude also presented itself to the international public - with our largest range of products on display to date.
MOW Bad Salzuflen 2022
Europe as a guest in our homeland - and we are right in the middle
Florian Hildebrandt - Sales Manager / Exhibition stand / Photo: Tobias Stern
In three impressive tone-on-tone showrooms in Metallbude's product-related signature colors (black, white & cashew), we staged our designer furniture in a modern Slow Living setting. Surrounded by an almost museum-like vault, our stand was an absolute eye-catcher and crowd puller thanks to weeks of work and preparation. Not only did we receive numerous visitors and interested parties every day, but above all we also received appreciative words of praise for our stand and the products on display. The summary of the Metallbude team: overwhelming!
CASHEW SHOWROOM // The living room
CASHEW exhibition stand / Photo: Tobias Stern
Cosy, cosier, cashew. Natural colors are trendy in 2022 and create a cozy atmosphere.
BLACK SHOWROOM // The hallway
Exhibition stand BLACK / Photo: Tobias Stern
Black is back. In no other color does the industrial style come into its own as well as with our black product line.
WHITE SHOWROOM // The bathroom
Exhibition stand WHITE / photo: Tobias Stern
Clean aesthetics. With our minimalist bathroom accessories, functionality meets design.
Text: Vanessa Schwarkow
Layout: Carolin Epp